| Want to know the three (3) dirty little secrets on | | | | services and want to know if can trust these |
| how to get customers from your plumbing web site | | | | companies. |
| to call you. Here's a hint, it doesn't include someone | | | | I know the customers are not saying it out loud, but |
| promising you a thousands hits a day on your web | | | | they are saying it in their subconscious. |
| site. I don't know about you, but I can't feed my | | | | When you visit your plumbing competitors internet |
| children web site hits or visitors. | | | | site, don't they look like an advertisement or a |
| Sorry to burst your bubble, but the guy on the | | | | brochure for the company. You need to ask yourself, |
| phone who promises you a thousands hits on your | | | | would you trust these companies by just reading |
| web page may not know what he/she is talking | | | | their web page? |
| about. | | | | But if they offered information about themselves ( |
| You see it's just not hits or visits to your web site | | | | picture of actual plumbing license, video of owner |
| that gets customers to call your office. It's getting | | | | introducing themselves, actual full name customer |
| the customers who visits your web page to actually | | | | testimonials and not just a testimonial from Johnny |
| call your office. | | | | B.,etc) customers will start having a feeling of trust. |
| Here are three dirty little secrets that will get | | | | Just saying on the web site that your the best is not |
| customers to call you from your web site. | | | | going to get people to trust you. |
| 1. Call To Action: | | | | 3. Don't fool me, all plumbing web sites are basically |
| Have you visited a web page and found it difficult to | | | | the same! |
| either find the contact phone number or left the | | | | Although you may find a really cool professional |
| internet site realizing later that they offered the | | | | plumbing web page, they all look like and act like on |
| product or service you needed, but just in the corner | | | | line brochures. I would suggest that you do |
| of the web site. It's funny, but when I ask plumbing | | | | something different. Why not offer articles on how |
| companies this question they always say " but here's | | | | to avoid unprofessional plumbing companies and or |
| the service way down behind all the other stuff. | | | | how not to get ripped off from Johnny the plumber. |
| That's great they know where the information on | | | | Better than that, do it on video and place it on your |
| toilet replacement is, but everyone else has to search | | | | internet site. Customers will believe it when it actually |
| for it. Remember that web page industry studies | | | | comes from you. |
| have shown that visitors only stay on an average of | | | | There are no secrets to the ideas that I just |
| six seconds on a internet site if it doesn't interest | | | | mentioned. These concepts come straight from web |
| them. So the dirty little secret is to have a call to | | | | page marketing books that you can get easily. You |
| action and have it big and obvious at the top of the | | | | just need to know what books are the best and |
| page. | | | | where they are. |
| 2. Great another 10% off coupon: | | | | Changing your web site and adding video or articles |
| Sorry but big deal about your 10% off coupon. How | | | | would be great if you knew how . Imagine having a |
| many times can you honestly say that you've gotten | | | | mailing or emails sent to your customers, where they |
| enough business from offering 10% off coupons? | | | | can go to your web site for more information. |
| Meanwhile, why do you think customers go on the | | | | Designing your web site to be like a salesman would |
| internet in the first place? Why do you go to the | | | | be the best way to get customers to call you. |
| internet? I'll bet it's the same reason the web site | | | | You can do that easily now with web site software |
| industry found out as well, customers seek | | | | designed for even the most dingle headed plumber. |
| information. | | | | The software is available, you just need to know |
| They want to see who in the area offers plumbing | | | | where to find it. |