| ntly I had an interesting conversation with a pastor | | | | and not diverted. The Church receives a monthly |
| regarding fund raising. We were exploring ways to | | | | referral fee for as long as the donation is made to |
| raise money for some of the programs the church | | | | the meal pack program. |
| wants to implement. Because of my awareness of | | | | In a typical church Charitable Synergy Self Funding |
| synergy, I suggested that working with another | | | | project individual churches promote the program |
| charity would be a way to expand their donor base, | | | | through their congregations to the membership's |
| increase their exposure and broaden their appeal. | | | | friend's and associates. Churches reach out beyond |
| It was explained to me âthat's not the way | | | | their congregation membership by supporting a |
| we do it.â Apparently the church has a | | | | popular charitable cause through their congregation to |
| broad base of younger and older donors with a | | | | each member's friends and associates. Basically, it's |
| contingent of loyal older donors who can be relied on | | | | getting a little bit from a lot more people. |
| to help out as the church's community responsibilities | | | | What happens to the donor list? In the meal pack |
| continue to expand filling in the void created by | | | | program the participants become Preferred |
| government and corporate cut backs for social | | | | Customers and their $45 donation purchase becomes |
| services. It was explained to me that historically | | | | 1 of the 500,000 or so individual orders processed |
| donors who provided X dollars in donation could | | | | each month. Naturally, all the customer data is |
| probably afford to provide X times 5 and that the | | | | protected, however, if someone is looking for a |
| donor requests are gradually increased over time to | | | | âbig spenderâ to solicit for a |
| that amount. | | | | donation, the $45 donation will not draw much |
| We had a long conversation regarding demographics | | | | attention or place them in the potential donor |
| and the effect the latest economic realities are | | | | category. The church receives a list of donors which |
| having on the more mature generation of loyal | | | | includes their participating congregation members as |
| donors. In the end, respecting his belief, I didn't try to | | | | well as the friends and associates of those members. |
| force the issue of the world's exploding economic | | | | Of course, a donor list means very little until |
| realities we are now having to deal with on a local | | | | someone that actually knows a person on the list |
| level. However, I did suggest that the sooner | | | | calls them. The reason people donate to charities and |
| charities in general and churches in particular reach out | | | | churches is no different than the reason foundations |
| to others that have a popular cause that will | | | | or corporations give; a friend asks. That is why |
| resonate with their supporters and their supporters | | | | Charitable Synergy giving is so powerful, hundreds of |
| friends and associates the better. | | | | people are asking friends who are asking friends, that |
| Since that first conversation I have talked with | | | | the church or charity would otherwise never be able |
| several others regarding the concept of Charitable | | | | to reach, to donate to an international program to |
| Synergy which I believe will be so beneficial for | | | | feed children and to support the church at the same |
| charities and churches in this evolving economic | | | | time. These are people who you would most likely |
| environment. There have been some good | | | | never be able to reach without a Charitable Synergy |
| discussions regarding the details of the program for | | | | program. These are people who keep giving month in |
| specific charities and the security of a group's donor | | | | and month out. |
| list. | | | | Why do the charities want to participate in a |
| In the Internet age we live in, a secure donor list is a | | | | program where they don't get all the money |
| bit of an illusion, however, it is an important element | | | | donated? Charities don't like to have to keep asking |
| in the concept of Charitable Synergy and needs to | | | | for more donations any more than people like being |
| be addressed at each level of a Charitable Synergy | | | | asked. Charities are always looking for ways to |
| self funding project. One of the programs I have | | | | increase their donor base and they want a program |
| reviewed is the Goodness Giving Meal Pack program | | | | that provides for an automatic monthly donation so |
| sponsored by the XanGo Charitable Foundation in | | | | they won't have to keep asking for money from the |
| association with the decades old AmeriCares. | | | | same donors. |
| Their program, which is providing specially formulated | | | | It is simply a better system for everyone involved. A |
| meals to starving children, is the primary fund raising | | | | charity finds a program, that will attract a large donor |
| vehicle. By making a $45 donation through XanGo, | | | | base, which compliments their cause and together |
| donors join the worldwide crusade to eliminate | | | | they promote the program. The Charitable Synergy |
| starvation in the world. The $45 provides 17 meals | | | | Self Funding program represents a Paradigm Shift in |
| monthly to children in need. Donors receive a 100% | | | | the way charitable giving has been done in the past! |
| tax deduction on their donation, a gift card | | | | Jim Peterson is a writer, charitable giving consultant |
| acknowledging a donation that can be sent to | | | | and Home Based Business Networking evangelist |
| anyone you choose explaining that a donation has | | | | helping people have more time for the things that are |
| been made in their name by Donor, a monthly | | | | important to them. |
| Goodness Meal Pack e-mail newsletter with news | | | | Get your âOnline Giving Cash Direct Free |
| relating to your giving and year end receipt for tax | | | | ReportâClick Here. |
| purposes. AmeriCares, provides uncompromising | | | | (c) Copyright James C. Peterson. All Rights Reserved |
| security procedures to assure that donated Meal | | | | Worldwide. |
| Packs are delivered to the designated beneficiaries | | | | |