| Nowadays new tools such as social media and media | | | | stones and metal, baked earth and other products |
| sharing sites (like Twitter, MySpace or Facebook, | | | | that may be recycled), new techniques and designs, |
| YouTube and Flickr) are being used by home builders | | | | that are used while building, greatly reduce the |
| replacing traditional media, such as television, | | | | environmental impact. Green building also helps |
| newspapers, and magazine to produce and distribute | | | | consume less energy and keep houses comfortable |
| their own messages to viewers using new internet | | | | by means of onsite generation of renewable energy |
| technologies. | | | | through solar power, hydro power, wind power and |
| Facebook has more than 250 million active users, | | | | biomass. Buildings are designed as per low-energy |
| Twitter has more than 14 million registered and | | | | motifs, thanks to passive solar building strategies. |
| according to comScore Metrix, over 107 million | | | | Their windows, walls, porches and trees are specially |
| Americans watched 6.8 billion videos on YouTube in | | | | oriented to provide shaded roofs and windows in the |
| April 2009. | | | | summer and increase solar grain in the winter. |
| Using social networks, blogging and videos are a | | | | Reducing water consumption is vital here too that is |
| tremendous way for home builders to connect with | | | | why water is collected, used, purified, and reused |
| their target market earlier in the sales cycle. Much of | | | | on-site through dual plumbing, low-flow shower heads |
| the selling process is educating the buyers' | | | | and faucets, low-flush toilets and so on. Such homes |
| particularity the new wave of environmentally | | | | do not necessarily cost more. You will benefit from |
| conscientious buyers looking to purchase energy | | | | its energy efficiency and high level of comfort plus |
| efficient and healthy homes. It shows how important | | | | materials, designs and techniques that are used here |
| it is to make a right choice of materials and design | | | | are inexpensive. |
| while building green homes. | | | | By using short 1-2 min videos on systems, roofing, |
| By using short 1-2 min videos on systems, roofing, | | | | drought tolerant landscaping, building envelope, low |
| drought tolerant landscaping, building envelope, low | | | | impact development and intergraded design it is easy |
| impact development and intergraded design it is easy | | | | to educate buyers, agents, appraisers and |
| to educate buyers, agents, appraisers and | | | | stakeholders on the green-value and their related |
| stakeholders on the green-value and their related | | | | reaps. |
| reaps. | | | | Thus, using modern advertising tools like social |
| Since natural, non-industrial, rapidly renewable | | | | networking can be considered as a great approach to |
| non-toxic materials (such as bamboo, clay, lumber, | | | | market green construction and attract buyers. |